Selling Your Home in Winter

Selling Your Home in Winter

  • Annie Junker
  • 02/8/24






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Selling Your House in Winter

Most people think that listing your house in the spring is the best time to sell. But the winter is actually very advantageous. Selling your house in the winter can offer several advantages:

  1. Less Competition: Typically, there are fewer homes on the market during the winter months, which means less competition for buyers' attention. With fewer options available, your property may stand out more to potential buyers.

  2. Serious Buyers: People who are house hunting in the winter often have a more urgent need to move, such as relocating for a job or wanting to settle into a new home before the new year. This can lead to more motivated and serious buyers, which may result in quicker sales and potentially fewer negotiations.

  3. Cozier Atmosphere: Winter can create a cozy and inviting atmosphere for your home. You can utilize features like a crackling fireplace, warm lighting, and seasonal decorations to enhance the appeal of your property to potential buyers.

  4. Showcase Winter-Friendly Features: If your home has features that are particularly beneficial in winter, such as good insulation, energy-efficient heating systems, or a well-maintained driveway and walkways, showcasing these can be advantageous during the colder months.

  5. Tax Advantages: Selling your home before the end of the tax year can provide tax advantages, such as being able to deduct certain expenses associated with selling your property on your tax return.

  6. Relocation Timelines: Many companies relocate employees at the beginning of the year, so selling in the winter could attract buyers who need to settle into their new home before the start of the next year.

  7. Online Marketing: This means your property can be viewed by potential buyers regardless of the season, allowing you to reach a broader audience even during the winter months.

  8. Flexibility for Sellers: Selling during the winter may offer more flexibility for sellers who aren't constrained by school schedules or other seasonal commitments, allowing them to negotiate timelines and terms that work best for their situation.

Overall, while selling a house in the winter may present some unique challenges, it also offers distinct advantages that can make it a worthwhile option for motivated sellers.

If you have been thinking about selling your home, now is a great time! If you would like to learn more, let's talk! 

804-350-0879 | [email protected] |


It is my responsibility as your REALTOR® to ensure that when others around you are lowering their expectations, that this becomes the time for us to switch gears and discover how to leverage the market effectively to achieve your goals.

If you would like to know more about the current market, or if you have any general real estate questions, call or text me on my cell phone at 804-350-0879 or you can email me at [email protected].

If you are looking to begin a home search, visit my website to get started!

2 Tow Path Circle
The Carillon
612 West Franklin Street #UB11
The Prestwould
13213 Edmonton Drive
2412 Kensington Avenue
Fan District
2112 Hanover Avenue
Fan District
6 South Arthur Ashe Boulevard

Museum District
2909 Ellwood Avenue

Museum District
1220 Balustrade Boulevard #3A
Monument Square
10800 Millington Lane
Royal Oaks | Henrico
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Additional resources
We are select partners with REALM and Leverage Global Partners. What does this mean for you as our client? If you are looking to relocate or buy a second home in an entirely different city (or on a different continent!), Small and Associates has you covered. As a member of these exclusive networks, we work with other like-minded agents and to put you in touch with the right REALTOR® outside of the Central Virginia area. If you or someone you know has been considering a unique move, let us be your guide.
To learn more, click the links below:
In addition to being a partner to two exclusive global networks, I am a proud member of the Institute for Luxury Home Marketing and am a Certified Luxury Home Marketing Specialist. This means that I will market your property to the highest standards with access to the latest trends in the industry. I am the only Real Estate professional in the Central Virginia area with this designation!
Are you interested in buying a second home but, aren't ready to fully commit to another property? As a part of our partnership with REALM, we can direct you to properties all over the world with Pacaso. Pacaso is Luxury Co-Ownership where you have the ability to  own a second house for 1/8 of the cost. Click here to learn more and to start shopping!
Are you looking for your own slice of "La Dolce Vita"? Small and Associates has the connections to make it happen. We have personal contacts with firms in Italy and would be happy to help with your home search and make an introduction!
Client Testimonial: Click the link below to hear from Sarah Merriman, a client of Chris Small. Thank you for your kind words Sarah! It's always been an honor to help you with your Real Estate goals.
Client Testimonial from Sarah Merriman
The Chris Small Group at Small and Associates
At The Chris Small Group, we embrace today's dynamic Real Estate market with fresh and strategic approaches to deliver optimal results. Our mission is to craft customized marketing plans that align precisely with the current market landscape. We commit to delivering exceptional outcomes that resonate with trends and buyer preferences. With our unmatched understanding of market dynamics, we ensure our clients' homes stand out and captivate potential buyers. Trust our expertise to maximize your property's exposure and generate genuine interest. Choose The Chris Small Group and experience the transformative power of our innovative and market-savvy approach in today's evolving real estate landscape.
A Story of a Sale: 3301 West Franklin Street
Chris Small, Broker | Owner
Luxury Real Estate Specialist

804-350-0879 | [email protected]
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