Sale Snapshot: 1231 Byrd Avenue

Some homes are all about potential—others are ready to shine the moment they hit the market. Our recent sale at 1231 Byrd Avenue Unit 2C is a perfect example of the latter, and we’re excited to share how we helped make this sale a standout.

Located in the highly sought-after Monument Square community, this condo already had a lot going for it: thoughtful upgrades, timeless finishes, and beautifully styled interiors thanks to the homeowners. With that solid foundation in place, we focused our efforts on maximizing exposure and attracting serious buyers.

We started by capturing the home at its best with professional photography and video, showcasing the natural light, open layout, and premium features. From there, we created a custom property website, giving the listing a strong digital presence and an easy way for buyers to dive deeper.

We promoted the home through targeted digital campaigns, direct mail, and social media, using both the home’s features and the prestige of Monument Square to generate excitement and urgency. The response was strong, and the listing quickly gained traction with motivated buyers.

The Result?
A smooth, successful sale for over asking in one of Richmond’s most desirable neighborhoods.

If you’re considering selling in Monument Square—or in any of Richmond’s top communities—we’d love to talk about what it would take to position your home for the strongest possible outcome!

📲 804-350-0879 | [email protected] | chrissmallgroup.com