Color Trends in 2024

Color Trends in 2024

  • Annie Junker
  • 02/8/24






View this email in your browser

The latest news from The Chris Small Group...
Rather watch the video than read the post? Click the photo above!

Why You Should Stick to Neutrals When Selling Your Home

In case you hadn't heard, Pantone released their color of the year last month. And the color for 2024 is... (drum roll)... Peach Fuzz! While this is a bright and happy color, if you are thinking of selling your home this year, I would advise against using trending colors to paint any space. When listing your house for sale, it's generally advisable to avoid relying solely on design trends for several reasons:

  1. Personal Taste Varies: Design trends are subjective and can be polarizing. What's trendy to one person might not appeal to another. Potential buyers have diverse tastes, and it's essential to create a neutral and universally appealing space.

  2. Short-lived Trends: Design trends tend to come and go quickly. What's fashionable today might be outdated in a few years. Investing in long-lasting, timeless design elements can ensure your home remains attractive to buyers over time.

  3. Risk of Oversaturation: If a particular design trend is widespread, it can lead to oversaturation in the market. Homes that all follow the same trend might not stand out, making it harder to attract potential buyers.

  4. Potential Maintenance Issues: Some design trends involve unique materials or intricate details that might require specialized maintenance. Potential buyers may be hesitant if they perceive ongoing maintenance challenges associated with trendy features.

  5. Regional Variances: Design trends can vary by region and demographic. What works in one location or for a specific target market may not be as effective elsewhere. It's crucial to consider the local market and potential buyers in your area.

  6. Depersonalization is Key: The goal when selling a home is to help potential buyers envision themselves living in the space. Personalized design trends may distract buyers and make it harder for them to visualize the property as their future home.

  7. Financial Considerations: Renovating or updating based on short-lived trends can be costly. It's important to consider the return on investment and whether the money spent on trendy design elements will significantly increase the home's value.

  8. Risk of Dated Appeal: While it's essential to avoid being too trendy, it's equally important to steer clear of outdated design choices. Striking a balance between classic and modern elements can help your home maintain a timeless appeal.

In summary, a more neutral and timeless approach to home design when listing for sale is generally recommended. This allows potential buyers to see the property as a blank canvas, increasing the likelihood of making a positive and lasting impression.

Reach out with any questions - I would love to help!  804-350-0879 | [email protected] |


It is my responsibility as your REALTOR® to ensure that when others around you are lowering their expectations, that this becomes the time for us to switch gears and discover how to leverage the market effectively to achieve your goals.

If you would like to know more about the current market, or if you have any general real estate questions, call or text me on my cell phone at 804-350-0879 or you can email me at [email protected].

If you are looking to begin a home search, visit my website to get started!

612 West Franklin Street #U11B
The Prestwould
102 Harvie Street
Duplex | Fan District
13213 Edmonton Drive
2412 Kensington Avenue
Fan District
2112 Hanover Avenue
Fan District
2909 Ellwood Avenue

Museum District
6 South Arthur Ashe Boulevard

Museum District
1220 Balustrade Boulevard #3A
Monument Square
10800 Millington Lane
Royal Oaks | Henrico
Want to find out the value of your home? 
Sign up here for our Auto Evaluation service and to stay up-to-date on your property!
Additional resources
We are select partners with REALM and Leverage Global Partners. What does this mean for you as our client? If you are looking to relocate or buy a second home in an entirely different city (or on a different continent!), Small and Associates has you covered. As a member of these exclusive networks, we work with other like-minded agents and to put you in touch with the right REALTOR® outside of the Central Virginia area. If you or someone you know has been considering a unique move, let us be your guide.
To learn more, click the links below:
In addition to being a partner to two exclusive global networks, I am a proud member of the Institute for Luxury Home Marketing and am a Certified Luxury Home Marketing Specialist. This means that I will market your property to the highest standards with access to the latest trends in the industry. I am the only Real Estate professional in the Central Virginia area with this designation!
Are you interested in buying a second home but, aren't ready to fully commit to another property? As a part of our partnership with REALM, we can direct you to properties all over the world with Pacaso. Pacaso is Luxury Co-Ownership where you have the ability to  own a second house for 1/8 of the cost. Click here to learn more and to start shopping!
Are you looking for your own slice of "La Dolce Vita"? Small and Associates has the connections to make it happen. We have personal contacts with firms in Italy and would be happy to help with your home search and make an introduction!
Client Testimonial: Click the link below to hear from Sarah Merriman, a client of Chris Small. Thank you for your kind words Sarah! It's always been an honor to help you with your Real Estate goals.
Client Testimonial from Sarah Merriman
The Chris Small Group at Small and Associates
At The Chris Small Group, we embrace today's dynamic Real Estate market with fresh and strategic approaches to deliver optimal results. Our mission is to craft customized marketing plans that align precisely with the current market landscape. We commit to delivering exceptional outcomes that resonate with trends and buyer preferences. With our unmatched understanding of market dynamics, we ensure our clients' homes stand out and captivate potential buyers. Trust our expertise to maximize your property's exposure and generate genuine interest. Choose The Chris Small Group and experience the transformative power of our innovative and market-savvy approach in today's evolving real estate landscape.
A Story of a Sale: 3301 West Franklin Street
Chris Small, Broker | Owner
Luxury Real Estate Specialist

804-350-0879 | [email protected]
Copyright © 2023 Small & Associates Real Estate, All rights reserved.
You are receiving this email because you have provided your email to Small and Associates Real Estate, Inc.

Our mailing address is:
Small & Associates Real Estate, Inc.
3103 Ellwood Avenue
Richmond, VA 23221

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.
Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved.

Our mailing address is:

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.


Work With Us

We pride ourselves in providing personalized solutions that bring our clients closer to their dream properties and enhance their long-term wealth. Contact us today to find out how we can be of assistance to you!

Follow Us on Instagram